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TANE

80 YEARS
ANIVERSARY

WORK TYPE

MARKETING CAMPAIGN

LET'S CELEBRATE!

Tane is a Mexican luxury brand known for its delicately and exquisitely handcrafted products in silver and gold. Famous for its clean-lined designs as well as its distinctive shapes, handcrafted by the company’s talented artisans. Each piece gets the inspiration from Mexican roots, as well as the country’s ancient crafts.

For 80 years, Tane has continuously created jewelry for women and men, high quality contemporary objects, and museum-worthy pieces of art.

The brand wanted to celebrate their eight decades of passion and excellence, of design, of growth and innovation. For the anniversary we designed a large and striking “TANE80” sign in the company’s iconic bright red color. They installed a circular exhibition platform, where we created a cylindrical timeline design that shapes up like a column, showing Tane´s most important historical events, which begins with the founding of the company, all the way up to its latest achievements.

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