Palacio de Hierro´s 2022 Christmas campaign can be described as a sparkling celebration. Balloons and gift boxes all around in bright golden tones, creating eye-catching displays.

Even before going in to the store, the striking entrance spreads the magic of the Christmas celebration, inspiring customers in their search for the perfect gift for their loved ones.

The Christmas campaign is based on a 360° communication campaign including social media, marketing, and instagrammable spots to create a meaningful experience and emphasize brand identity.