Palacio de Hierro campaign takes us to a journey through the magical landscapes of Arizona, where you can see arid regions with mountains in reddish tones, oranges, sand, purples and pinks forming unique gradients.

Stone mounds were created with different designs and compositions to emphasize the trending range.

Around the whole store they made different arrangements of mannequins with garments in the same tonalities accompanied by the stones, creating a desert environment of fashion in Arizona.