The idea was to create a modern concept to target young people, which lead us to recreate an urban gallery combining elements of conceptual, minimalistic, and pop art.

The use of exposed finishes and raw materials such as concrete and bricks, combined with accents in bright colors and light, creates a contrast that immediately draws attention to the focal points.

The result is reflected in a modern space full of life and color that invites young people to cherish the “art pieces” and directs them towards the product.