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CIMACO

SPORTS
DEPARTMENT

WORK TYPE

INTERIOR DESIGN

VISUAL MERCHANDISING

BRAND STRATEGY

HIGH INTENSITY
GYM

The idea was to make the people feel in an athletic environment as a way of inspiring and motivating them to become active and practice new sports. We thought the best way to do this was to recreate a modern gym with intense color contrast. Using black and gray as main colors with details in yellow to catch the eye.

We incorporated energetic visual focus points to attract attention, as a neon sign in the center of the room and motivational words all around the walls in a color sequence. In addition, some black and white posters of people working out placed in the columns. The space is decorated with different sports equipment hanging from the ceiling structures, creating compositions and representing diverse activities.

RELATED WORK

CIMACO

ALCHEMY
FOR AL SENSES

PALACIO
DE HIERRO

INTERIOR GARDENS

CIMACO

WOMEN'S SHOE
DEPARTMENT

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