For the opening of their new department store, Sears Tepeyac, we were asked to create different types of graphic communications media. For the kitchen department we made blackboards in different sizes for walls and shelves, and tripod blackboards for corridors. The blackboards are used for drawing and handmade graphic designs, with the convenience of being able to errase and recreate something different countless times.

The graphic holders were designed to stand on their own and to be visible from afar. The height is perfect to catch the attention of customers entering the store or walking around the different departments and floors. They serve as support to display and communicate promotions, campaigns or events.