Integral Branding Program for Cuatrociénegas Destination in Coahuila, a project that seeks integral transformation of the community, through the development of 4 strategic pillars:

• SCIENCE: Génesis (Biotechnology Laboratory)
• ECOTOURISM: Pangea Park and Las Playitas (lagoon, ecotourism trails, mountain biking, kayaking) Montaña La Quinta (holistic experience center) and Camino a San José (religious tourism)
• HOSPITALITY: Marielena (hotel, spa, wellness center, glamping experiences, retreats)
• HUMAN DEVELOPMENT: through Plan 2040 (sustaining family, work, health and education)